What is SEO?

SEO is about making your content easier to find on search engines like Google, so more people can see it naturally without paid ads.

Why SEO?

• Increases website traffic with free search traffic while building credibility and trust, as people rely on search engines.
• Cost-Effective Marketing Strategy.
  • Social media and email marketing create short-term spikes but aren’t free and often fade quickly.
• Opportunity to reach massive audiences. Helps You Stay Competitive and Supports Business Growth.

1. Keyword research

How to choose keywords?
Words and phrases that people type into search engines to find what they’re looking for.

1. Check for keyword demand. Keyword planner
2. Check for Traffic potential and it’S business potential for business
3. Rank the important keywords by it’s intent from the user.

How to find the Search intent?
The reason behind the a searcher’s query.

1. Search for the keyword you want and analyze the top ranking results.
2. Figure out what content and categories are being shown. (Blogpost, Videos, Product pages, Landing pages)
3. Figure out the What content benefits your business.

How to find the keyword for your site?
The process of finding the keywords that people are searching for in search engines.

1. Search for min volume monthly search
2. Search for website which visits most search visits, which is traffic on the site. (SERP)
3. Figure out traffic potential and business potential.
4. Figure out do we need any keyword modifier
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2. On-page SEO

The practice of optimizing web pages to rank higher in search engines.

What is not On-page SEO

• Staffing exact keyword from title, url, and content.
• Using your keyword a specific number of times on a page.
• Meeting minimum word count.

What is On-page SEO

• Satisfy the searcher’s intent.
• Content needs to address the things people expect to see.
• You need to nail items like,
  • Titles
  • Sub headings
  • Internal linking
  • Readability
  • The content itself

Here you can find, how to implement SEO